Yes. What you're holding is exactly what he sent out in the mail from previous mailings.

Yes. What you're holding is exactly what he sent out in the mail from previous mailings.

These are sent out to the areas below in the maps on the attached flyer.

The payment is for either one month mailing, or three month mailing, depending on your choice.

Does advertising work for you? If so, then we should not treat advertising as a budget. If you spend $295 and it brings in $2,000 in business, I would continue to advertise.

What have you advertised in the past that has worked for you? What do your customers say about you and why they come to shop at your store. Use that as a benefit then bundle together an offer a bundle package that is unique to your store for example.

If you were to look at where the majority of your customers live, you will find they are right in your backyard. Own the backyard. Those are the customers who are most likely to come back to you more often because of your convenience.

I certainly can understand wanting to discuss this with your spouse. He/she obviously trusts your judgement. Do you discuss each decision with him/her. In this situation, as I am going around speaking to other businesses, I may find a person in the same industry and not be able to offer you a spot on the card

These will be brought to the post office the last week of the month. They will be put in the mailboxes 1 to 2 days later.

The deadline is 1 week prior to mailing. However, keep in mind that without a deposit, another business in your industry could come in and take a spot or the card may sell out.

There are many things that people have tried in the past that did not work then tried again and they worked. What was the offer that you put on the advertisement? Did you track the return?

Yes, we do Co-op mailing. We can work with your supplier throughout the process in the design and approval of the ad.

I would disagree. Advertisement is a tool to make sure that customers in your area are aware of the goods and services your business offers.

The beauty of the MI Hometown Deals postcard is that these are placed in the mailboxes and the homeowners pick them up and review them. There is not a “best spot” per se. They are all equally good.

No. This is a standalone piece of mail that his not stuffed into anything. Each one has it’s own postal indicia.

These are delivered by the United States Post Office by the mail carriers. The postcards are sorted by mail route and individually marked. I bring them to the post office and they are placed within each carrier’s mail for the day

No. Each sample you have received is exactly what goes in the mail. Each postcard is printed on 14 point paper with a ultra violet laminate that gives it the smooth feel.

Yes we do solo mailings. Please inquire at 616-259-2517 for pricing.

Each month it varies. We do have many long standing customers that are on each month. That is up to them to continue to advertise. They are not under a contract to continue mailing.

Yes. You will be the only business in your industry. There will only be one hair salon, 1 jewelry store, etc.

Certainly. If you would like to put a deposit down for next month, we can secure your spot and make sure your competition does not take it from you. Here is an agreement for you to sign saying you will do it next month.

Write out a check to MI Hometown Deals mail, I will not cash the check until the postcard is printed.

Write out a check to MI Hometown Deals. The check will not be cashed until the postcard is printed.

We find that most small business owners are comfortable with checks. This allows you to have a receipt for your tax purposes and also a record of payment. We will take credit cards as needed.

Yes we do. Please call us for that number.

Not at this time. We are currently expanding.

Many businesses have said that in the past. With the internet now, it is very hard to find a business that has exclusivity for a service or product. Can your product or service be found on Amazon? Does Wal-mart or Costco sell your product?

That depends on what you are offering. If you are a home remodeler, chances are 1 sale will recoup the cost of the advertisement. If you are a restaurant it will take more sales to recoup the cost of the advertisement. Keep in mind that you should have a compelling offer to get customers to bring in the coupon.

Make sure you inform your personnel that you are running the ad. Make sure they collect the ad. In addition, track what the customer has purchased and notate it.

The cost is $295.

The majority of the ads were designed by our local designer. If you would like to design the advertisement yourself, we can provide you with the measurements for you to provide to your designer.

No. You do not have to agree to multiple runs. If you advertise again is strictly up to you.

If you are comfortable committing to advertising for 1 year, we can discuss pricing.

The price is very competitive for guaranteed exposure. It would not be fair to the other advertisers to lower the price. Are you the lowest price in town?

Every business owner wants an ad that will drive business into their store or make the phone ring. In order to do that, we provide you with a 42 point checklist that helps to make sure your message is heard and received by your potential customers.

This idea was brought together by other like minded business owners for a way to utilize the USPS EDDM program to advertise in the most cost effective way.

You are certainly welcome to design the ad on your own. We can provide you with the dimensions. Remember, you only pay the fee one time.

Regular customers understand the need for you to attract new business. Your regular customers are coming to you based on your relationship not on price (at least I hope).

The best time to advertise is when you are busy. If you wait until you slow down it will be too late.

There are some people who only visit businesses when they get a big discount. Think GroupOn. I am not going to say that is not going to happen. Although the majority of people who use coupons are using them to fulfill a need that your business provides.

I respectfully disagree. Look at your mail. Look at the amount of mail you are receiving. Then look who is sending you mail. Some very big companies utilize the mail service, like Google. Advertising in the mail is a very cost-effective way to ensure your message is seen by thousands of people.

I agree that the internet is a great tool to advertise and reach an audience. Use the MI Hometown Deals postcard to supplement your current advertising.

That is fantastic. You know what is working. I am not suggesting you stop advertising on XYZ, rather, try the MI Hometown Deals postcard to see if you get the same results.

You are correct, the amount of mail customers receive has decreased. In fact, the mail customer receive has gone down to XXXX. With online billing, and email homes receive less mail. That is a good thing. Due to the fact that the MI Hometown Deals postcard will stand out even more with less mail.

Any mailman who would do that would be fired instantly. I am not going to say that mailmen have never thrown out mail. It does happen. We tend to remember the memorable stories. I have had this postcard delivered to my house 12 times. I have received it each of those 12 times. If you live in the area you will receive it as well.

Did they come in more often. Great if you get new customers or get your current customers to come in more often.

Each of the businesses on the postcard is local to the area. Co-operative mailing provides an avenue for small businesses to reduce their advertising costs to reach a large market. We certainly can discuss pricing for a solo mailing.

I can provide you with a picture of the boxes of postcards that I pick up. In addition, I can provide you with the receipt from the US Post Office showing that the postcards were dropped off for delivery. I have been known to watch the postal workers deliver the postcards. In fact, I can provide you with pictures of the MI Hometown Deals postcard being delivered.